Welcome to Giant Robots Smashing Into Other Giant Robots — a weblog about development, business, design and technology — written by thoughtbot.

Target Design

I was enjoying a bowl of Target-brand cereal this morning with my son when I thought once again about just how nice their generic stuff is designed. From pens to playing cards and from cereal to kitchenware, I think the singly most imporant thing that separates Target from its competition is the well designed and implemented brand. This goes for everything from the circulars to the store signage.

About this entry

You're reading an entry on GIANT ROBOTS SMASHING INTO OTHER GIANT ROBOTS, the company weblog of thoughtbot, inc.

Author:
Mike McKenna
Published:
November 19th 02:25 PM
Updated:
September 19th 09:24 PM
Sections:
Business Design

 

thoughtbot is hiring

We are hiring web developers and web designers in both Boston and New York, NY.

What are we up to?

We built Shoulda, an eclectic set of additions to Test::Unit; Paperclip to manage uploaded files without hassle; Jester, a REST/ActiveResource client library written in Javascript, and Squirrel, an enhancement for ActiveRecord's find syntax; — amongst some other projects.


Chad (President) and Jon (CTO) co-authored a technical book titled Pro Active Record: Databases with Ruby and Rails, which explores the ins and outs of the ActiveRecord ruby library. You can buy it today at Amazon.com.

About thoughtbot, inc.

We are a small web application development consulting business, with offices in Boston, MA and New York, NY. If you're looking to find a team for your next web development project or your new web application — get in touch.